Sending emails campaigns and newsletter is one of the most frequent activity of any of the organization. Since we guys are so busy that we don't get enough time to pay enough attention for making it a successful campaign. Let me briefly summarize few of these points for you, which one can easily follow as guidelines:
1. Never use images for important content like headlines, links and any calls to action.
2. Keep email width under 650 pixels. We’re designing for the preview pane and it doesn’t get much wider than that.
3. Design above the fold. It’s okay for an email to scroll. It’s not okay for a recipient to need to scroll. Make sure your key elements are at the top (logo, call-to-action, navigation, primary subject matter, etc.) and by top we mean, the first 300 pixels.
4. Keep it short. Don’t overload your email with content. Use it as a tool to drive recipients to your website or landing page. Most people prefer to read large amounts of text in a web browser as opposed to their inbox. Give them a taste and a “Read more here…” link.
5. Keep it simple. Don’t try and design a complex html masterpiece and expect everyone to see it the same way you do. The more difficult your email is to code, the more difficult it will be to see across the many email clients.
6. Use alt text for all images for a better experience in Gmail and always add the height and width to the image to ensure that the blank placeholder image doesn't throw your design out.
7. Add a text-based link to a web version of your design at the top of your email.
8. Ensure your most compelling content is at the top (and preferably to the left).
9. Test your design in a preview pane, full screen and with images turned on and off before you send it.
10. Ask your subscriber to add your From address to their address book at every opportunity.
11. Try multiple subject lines and subject line which have a best open rate, should be choosen for rest of the campaign
No comments:
Post a Comment